In an earlier post I talked about buying Monster(tm) cables to hook up my stereo equipment and recommended the same to others. That was before my friend Scott pointed me to some news articles about Monster(tm) Cables, Inc.’s recent litigious rampage. For the past several months, they have been suing anyone and everyone who uses the word “monster” anywhere in their name (or slogan). Apparently they claim to own the trademark to the word “monster” and feel that their brand (high-end audio/video cables) is being diluted by companies including:

  • Monster.com (job search)
  • MonsterVintage.com (vintage clothing)
  • SnowMonsters.com (a website that teaches children about snow skiing)
  • The Discovery Channel, producers of Monster Garage (a tv show about car-building projects)
  • And my absolute personal favorite: Boudreax’s Country Kitchen, “Home of the monster shrimp”

MonsterVintage.com has a detailed description of the types of tactics they’re up against (scroll down to the bottom of their home page -- it would be humorous if it weren’t true). And just in case you think I’m exaggerating, here’s a link to the “100+” (according to the search results) current US Patent & Trademark Office lawsuits in which “Monster(tm) Cable Products, Inc.” is listed as the plaintiff.

Now, I’m no intellectual property attorney, but I can certainly recognize the smell of cheese. If there has ever been a more transparent attempt to use corporate might and deep pockets to walk all over the “little guy” (and for really no good reason at all) I’ve yet to see it. Of course, Monster(tm) may have an uphill battle if they plan to contest every single useage of the word “monster” in every possible website name. According to WhoIs.org, there are currently thousands of registered domains that contain the word “monster.” I hope they have lots o’ lawyers.

C’mon, Monster(tm) -- wake up and stop being such a bunch of evil bastards. I, for one, have bought my last Monster(tm) cable. I have high hopes that this will wash out like some other high profile examples of this type of extortion in the name of “protecting the brand” have in the past.